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Financial Planning

When it comes to planning for the future of your family or your business, it can be a challenge to figure out if you're making all the financial right moves to achieve your goals. Having a good financial plan that focuses on your personal needs and goals is crucial and can help ensure that the money you work so hard to earn is put to the best use.

The elements of a good financial plan

A solid financial plan starts with your goals then helps you make decisions about cash management, saving for retirement, funding education and ensuring that your family is protected financially with proper insurance and estate planning. Overarching all of these decisions is considering the tax implications to ensure you're not paying more than you need to in both the short and long term.

How can you get personal financial planning advice that’s as solid and reliable as you need it to be?

It can be a challenge to find a professional who is knowledgeable and qualified to give you guidance and advice on all aspects of your finances. When looking for a financial planner, you’ll find many different options and varying levels of qualifications. Financial planners hold differing levels of education, qualifications and credentials.

They may have their own practice or be part of a larger one; they may work for a CPA firm or a financial services organization. Their services will differ as well. How do you know who is right for you? It’s important that you do your homework and ask the right questions to ensure they are capable of meeting your unique needs.

A CPA financial planner offers both financial planning and tax expertise.

As a trusted advisor, your CPA is in a unique position to understand the details of your financial situation. CPAs who are also financial planners or who hold the Personal Financial Specialist (PFS)* credential have the added ability and experience to help you see the big picture – providing objective recommendations so you can make informed decisions. It’s the comprehensive knowledge and expertise in both financial planning and tax that uniquely qualifies the CPA financial planner.  

Licensed, rigorously trained and accountable to a strict professional code of conduct.

CPAs first and foremost are licensed by the state in which they practice and adhere to a strict professional code of conduct. They’ve passed a rigorous exam and are required to complete generally 40 hours of continuing professional education every year. Whether you are working with a CPA/PFS or CPA financial planner, you can count on competence, objectivity and the highest standard of integrity for your most important financial decisions.

To find a CPA/PFS in your area, click here.

*CPA Personal Financial Specialists have achieved additional financial planning education, experience and successful completion of a comprehensive financial planning exam to hold this credential. This credential is exclusive to CPAs.