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Financial Planning

How can you get personal financial planning advice that’s as solid and reliable as you need it to be?

When you think about the road ahead for your family or your business, it’s important to keep in mind what financial planning is truly about. A good financial plan focuses on your individual needs and goals – and builds on those central considerations to shape decisions on everything from retirement funding and education savings to asset protection and growing your estate and investments, all while considering the tax implications therein.

It’s not always a smooth path to financial security.

The other important thing to keep in mind is something that will come as no surprise: the path to financial security is rarely smooth or easy. Creating and following long-term financial and tax planning strategies can be daunting, even during stable and prosperous times. In a political, economic and tax environment that is in constant flux, staying on top of your complex financial life is even more challenging – and more important.

You’ll find many financial planner options and varying levels of qualifications.

So where do you turn to get the kind of financial plan you really need? There are many different answers to that question. Financial planners hold varying levels of education, qualifications and credentials. They may have their own practice or be part of a larger one; they may work for a CPA firm or a financial services organization. Their services will differ as well. So it’s important that you do your homework and ask the right questions to ensure they are capable of meeting your unique needs.

The CPA financial planner offers both financial planning and tax expertise.

As a trusted advisor, your CPA is in a unique position to understand the details of your financial situation. CPAs who are also financial planners or who hold the Personal Financial Specialist (PFS)* credential have the added ability and experience to help you see the big picture – providing objective recommendations so you can make informed decisions. It’s the comprehensive knowledge and expertise in both financial planning and tax that uniquely qualifies the CPA financial planner.  

Licensed, rigorously trained and accountable to a strict professional code of conduct.

CPAs first and foremost are licensed by the state in which they practice and adhere to a strict professional code of conduct. They’ve passed a rigorous exam and are required to complete generally 40 hours of continuing professional education every year. Whether you are working with a CPA/PFS or CPA financial planner, you can count on competence, objectivity and the highest standard of integrity for your most important financial decisions.

To find a CPA/PFS in your area, click here.

*CPA Personal Financial Specialists have achieved additional financial planning education, experience and successful completion of a comprehensive financial planning exam to hold this credential. This credential is exclusive to CPAs.